PR exec turned designer, Emily Cheetham, realised a lifelong ambition when she established her accessories label, Cheet, in late 2002. In just a few years, her striking handbags have enchanted all those who’ve discovered the boutique label. Vogue.com heralded her as a ‘hot new name in bag design’ while a five star resort in Mustique became one of her first stockists.
Celebrities clutching their ‘Cheets’ include Keira Knightley, Natascha McElhone, Margo Stilley and GMTV’s Jenni Falconer & Clare Nasir. Gethin Jones (Blue Peter), rugby player Will Greenwood and GMTV's Ben Shepherd all wear their CAD by Cheet designs.
	Interest in the label continues to mount and last year the London Fashion Forum awarded her as the Best Accessories Designer, sponsored by UK retailer HOBBs . A capsule collection, called ‘Cheet for HOBBs ’ was subsequently commissioned for the Autumn/Winter 2006/7 season.

Emily’s flair for detailing has become a signature of the Cheet look. With each new collection, she experiments with adding contemporary nuances and features to classically designed bags. Each piece becomes individually compelling but most importantly, very wearable.

Beautifully differrent is proud to stock this great collection, pop in and take a look for yourself!